About the Founder

Dr. Paul Wrubel holds four degrees. He received a BA from Middlebury College, an MAT in history from Wesleyan University and an MA and PhD. From Stanford University. His professional experience includes a decade of teaching in a Connecticut public high school and eight years in a number of administrative roles in California including serving as the Principal of Gunn High School in Palo Alto. Over the last 25 years, Dr. Wrubel has been an independent counselor for high schools, service clubs, government programs, non-profits, licensed professionals and companies in the financial services sector. He has helped families of every description and income in locations around the globe.

Dr. Wrubel has been recognized nationally as a “go-to” authority on college funding matters and as such has been quoted frequently in the print and broadcast media. He has appeared on talk shows and has conducted hundreds of public workshops on college admissions and funding issues around the nation.

Organizations and Media – A Small Sampling

Amherst College
Stanford University
Rotary and service clubs from coast to coast
San Mateo County Public Employees
Independent Network of CPA Financial Planners
American Express Financial Services
Morgan Stanley Smith Barney
Edward Jones
U.S. Department of Education
CBS Radio (National)
Several SF Bay Area Radio and TV Outlets
US News
Miami Herald
New York Times
Chronicle of Higher Education


“…Dr. Wrubel is dedicated to making the (financial aid process) much simpler.  He is also an expert in the inequities of the existing system….  His experiences lead him to thought-provoking proposals…dedicated to doing things better than in the past…on behalf of every American.”

Hon. Jackie Speier
Member of Congress


  • Like many of the other scholars, I believe that the information you provided us will make a significant difference in where we choose to attend college and why.  All of us now feel that attending a prestigious college is within our financial means…

    D.Q.(student – Quest Scholars)
  • Thank you so much for presenting your information to my clients. All in attendance appreciated your presentation.  I did too!

    M.H.(financial planner and broker)
  • Your contributions are immense and benefit our school community beyond measure.

    Counseling StaffHalf Moon Bay High School
  • I really appreciate all the information you have shared with us regarding the whole college process… Your advice has been of great value to me.  Thank you for everything